MTV has launched a new safe sex awareness campaign. Is it simply an attempt to manage outcry over their teen sex series Skins? Almost definitely. Still, the ads, which depict preposterous situations leading to accidental sex, are pretty funny.

“Sex Is No Accident.” HA! I get it.

But, what will MTV do about all the horny, copycat teens performing dangerous, Wiley Coyote-esque stunts in the pursuit of accidental sex?

Nice one, MTV. Way to think it through.