If pheromones are powerful enough to make lap dancers get more tips at certain times of the month, lower the pitch of men’s voices, and generally alert the opposite sex to someone’s availability (and fertility), then surely, surely they can also help geeks get laid!

That’s the theory, at least, behind “Erox”, a new pheromone-based spray that’s being produced by Human Pheromone Sciences, Inc.

The spray is being produced as a partnership with CrowdGather, a forum-fueled website frequented by opinionated and (the company seems to presume) basement-dwelling geeks, 70% of whom are male. And lonely. And thinking about girls. But not out with girls. Because they’re too busy in the forums of CrowdGather.

Whether the pheromone potion itself (derived from coral, apparently) has specific ingredients made to work on geeks is doubtful. More probably, geeks are simply the marketing target: the CrowdGather CEO, Sanjay Sabnani, envisions a series of Axe-like commercials, tailored for guys more practiced at assembling computers than unclasping a bra.

But Mr. Sabnani obviously missed the memo: geeks are chic. Anna Wintour herself said it. From Dr.Who to Neville Longbottom, the stars of The Social Network, Jonah Hill and Michael Cera, it’s clear that geeks aren’t really having that hard of a time getting laid. And as potent as a pheromone spray might be, it will still require leaving the computer and going into an environment with girls.

And if that’s the case, who knows which magic is really at work: that of the pheromones, or that of finally getting offline and meeting people in person?


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