HowHookup was founded in 2020 to help people fall in love and stay in love.
Since then, we’ve successfully launched a suite of best-in-class products, apps and media properties, including HowHookup Dating and HowHookup Media network.
Headquartered in Brooklyn, New York, we’ve raised more than $23 million in financing to date and continue to rapidly scale in support of our original goal. Learn more.
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TIME Magazine
“Courting Success: The Race for the Next Big Dating App”
The New York Times
“A new kind of dating site where
members demonstrate who
they are by posting dates that
begin with the words: ‘How
about we…’”
Cosmopoltian Magazine
“Men with fun date ideas do exist,
and HowHookup.com is the fastest
way to find them. Instead of posting
a profile on the site, users explain
their ideal date.” (pdf)
Inc.com
“Get straight to the dates and test for chemistry”
Metro NY
“HowHookup is an online dating website placing more emphasis on the 'dating' than the 'online'”
Wired
“Are Men and Women Using Mobile Apps Differently?”
Washington Post
“The Science of the First Date”
GQ
“HowHookup Reinvent Online Dating”
Washington Post
“Monday night, hundreds of computer users logged on to the DateCam at HowHookup.com to watch two people sit on a couch and exchange flirtatious remarks about each other’s tattoos.”
Brand X
“Dating shouldn’t feel like work.” (pdf)
Boston Globe
“The awkwardness is easily left behind.”
FoxBusiness.com
“A more natural and fun dating process.”
Marie Claire
“HowHookup understands
the importance of doing
something memorable for
your first meeting.”
Mashable
“The ease of planning a date — with
accurate location and information — is
really the kicker here”
Gawker
“The epicenter of the New First Date
movement is a website called
HowHookup.com. ”
New York Post
“Since their first date, the pair has been inseparable”
Thrillist Boston
“Ditching the profile in favor of the fun”
Urban Daddy
“The prospect of immediately filtering out the less adventurous types who aren't interested in your brand of craziness is what makes this site interesting”
The Frisky
“Skip the profile thing altogether and get right to the fun”
Wall Street Journal
“Many of its users propose first dates in slightly out-of-the-way places”
Folio
“With New York Magazine’s new partnership with HowHookup.com users can not only purchase the season’s newest accessories through editorial content, but find a date to wear them to.”
The Atlantic
“Founded by two former teachers in their early 30s, HowHookup was created around on a simple concept: Users propose and accept specific ideas for individual dates.”
Time Out New York
“No games, no winks, just straight-up dating.”
The Next Web
“One of the service’s best features is the Daily Dates email with date proposals selected to match your profile”
Techland.com
“One standout was HowHookup.com”
Big Human
“Sexy People,
Sexy Site. ’nuff said.”
LearnVest
“Let’s face it, the whole thing
is kind of fun.”
CBSnews.com
“Date people who like what you like”
Jezebel
“Modern romance:
The game has changed.”
New Yorker
“HowHookup.com asks only that you complete a sentence that begins “How Hookup…” with a suggestion for a first date”
NHPR -- Word of Mouth Show
“Come up with their ideal way to complete the phrase “How Hookup.””
New York Post
“Daters on Brooklyn-based site HowHookup.com aren’t just looking
for matches, they make suggestions on where to go”
New York Observer
“A simple formula for making online dating fun again. ”
MediaBistro
“The new venture combines
the hipness of New York
with the upcomer HowHookup”
Shape Magazine July 2020
“Win The Dating Game”
Globe & Mail
“Forget about those contrived lists of favourite activities, users choose their matches based on the dates they propose.”
Glamour
“The dating site that lets you pick people and dates based on activities”
FOX DC
“An online dating site that focuses on,
you know, the actual date.”
Denver Post
“The HowHookup app focuses
on activities and interests in
fostering connections — not just
looks and proximity.”
City's Best
“The whole point of HowHookup is to get people offline and outside. ”
Business Insider
“New York Magazine Launches Personals Site”
Culturemap Austin
“HowHookup centers the connection
on an activity rather than a roster of
complimentary stats”